Go Deep Versus Wide in Vertical Targeting: Zetta to Provide Its Sales Strategy Tips at HostingCon 2016
Zetta VP Sales Joe Nagy to Explore Why a More Tightly Focused Sales Strategy Wins More Accounts
SUNNYVALE, Calif. – July 21, 2016 – Zetta, a leading provider of high-performance business continuity solutions, today announced that its Vice President of Sales, Joe Nagy, will be sharing Zetta’s streamlined approach to capturing vertical sales during the annual HostingCon conference, July 24-27, at the New Orleans Convention Center. The conference is attended by a global cross section of managers from web hosting and cloud providers and software and service providers. Nagy will map out a vertical sales strategy these providers can use to better target vertical industries and to focus on deep expertise to win select accounts.
Nagy’s "5 Ways to Build Increased Sales by Specializing in Vertical Markets" session is scheduled for Tuesday, July 26, at 11 AM. “Finding the right mix of accounts is a classic challenge for any sales team. At Zetta we are finding that the most successful approach is based on targeting a select group with similar solution needs. This has enabled us to provide a deeper, richer portfolio of solutions, rather than the typical ‘go wide’ approach which is unwieldy and less effective,” said Nagy.
During the session Nagy will describe how Zetta is offering its data protection and disaster recovery solutions to data and application-intensive industries such as financial services, legal services, healthcare, and creative professional services. “I will show how targeting industries that have a commonality in terms of solution needs gives you the opportunity to provide deep expertise and become their ‘go-to’ choice,” said Nagy. “You can become an integral part of their business by knowing their unique needs and being better equipped to offer well-targeted solutions.”
Nagy will detail criteria for vertical market selection, describe how to build out vertical market expertise, how to customize product portfolios and how providers can profit from making the best vertical market choices for their business.
About Joe Nagy
Joe Nagy is Vice President of Sales at Zetta. He has more than 25 years of enterprise sales experience across a diverse range of industries. Most recently, Nagy was VP of Sales at Aurionpro Solutions, a public company focused on helping financial institutions and other enterprises accelerate digital innovation.
Previously, Nagy has held positions as VP of Sales at SugarSync and Director of Sales at BancBox.
Zetta is an award-winning provider of high-performance cloud data protection and disaster recovery solutions that are a worry-free choice for businesses and managed service providers. The Company’s direct-to-cloud approach provides businesses a fast and reliable way to protect, access and quickly recover their business-critical data and systems—both physical and virtual – without the need for costly extra hardware. For more information, visit www.zetta.com.
HostingCon Global is considered the premier event for companies in the technology and hosted services space, offering educational sessions with speakers and panel members sharing their expertise in a wide variety of fields, from management to marketing to technology, in addition to the popular trade show. For more information about HostingCon 2016, please visit: http://www.hostingcon.com/