Press Release

Zetta Launches New Brand Identity and Website

Reflects Strategic Shift at Company to Invest More Heavily in Its Brand and Customer-Centricity

Sunnyvale, CA


Zetta, a leading provider of high-performance cloud backup and disaster recovery solutions, today announced the launch of its new brand identity and company website, This launch follows the appointment of Mike Grossman as CEO in late 2015 and signals a strategic shift at the Company to invest more in its brand and customer and partner-centricity.

Zetta’s new brand identity was created to better reflect the Company’s mission to provide its customers with continuous access to business-critical data and systems, and includes a new distinctive logo which mimics data flow (up and down) and creates a memorable “Z.”

The new website features a clean, simple design that showcases how Zetta’s products help businesses and companies of all sizes, and across industries, defeat downtime.  

“The new website and brand identity were born out of conversations with our customers and partners who shared with us how Zetta has had an impact at their companies – saving them valuable time, minimizing downtime and delivering in a crisis,” explained Grossman. “We wanted to bring their stories forward and highlight how our enterprise-grade technology delivers worry-free performance.”

Zetta’s new brand identity & website were designed by Project6, an award-winning SF Bay Area design firm.


About Zetta
Zetta is an award-winning provider of high-performance cloud backup and restore and DRaaS solutions that are a worry-free choice for businesses and managed service providers. The Company’s direct-to-cloud approach provides businesses a fast and reliable way to protect, access and quickly recover their business-critical data and systems—both physical and virtual – without the need for costly extra hardware. For more information, visit