With business continuity and disaster recovery (DR) a hot button for organizations today, 2014 could be a banner year for manged service providers (MSPs) that align with the right cloud backup and DR provider.
Gartner predicts that at least 30 percent of organizations will change backup vendors this year due to frustration around cost, complexity, and capability. In addition, while more than 90% of the top MSPs offer managed backup services as part of their lineup, most of the offerings are well suited to on-premise data management, not the off-site protection critical for business continuity and disaster recovery, according to MSPMentor.
Both data points lead to the same conclusion—that there’s ample opportunity for a managed service provider to widen their customer base and better serve existing clients by tapping into a high-performance DR solution that’s cost effective and easy to implement.
Despite high customer demand, many MSPs have yet to add DR to their services menu because of the perceived notion that profit margins are thin and there are concerns about having to make a significant investment that could offset a healthy revenue stream.
Yet with the right cloud DR solution, that need not be the case. MSPs can potentially boost monthly recurring revenue (MRR) while expanding their customer base simply by addressing the gap in their services portfolio with a high-performance DR solution that’s optimized for the cloud without the cost of a hardware appliance. With no back-end investment in costly hardware, MSPs can get to market quickly with premium-priced services that will expand their revenue base and keep customers satisfied in one fell swoop.
Unlocking Higher MRR
Zetta.net’s cloud DR solution is poised to help MSPs unlock a higher MRR stream with no investment in costly appliances. For example, Zetta.net partners combined enjoyed 1900% customer data growth in 2013.
WAN-optimized to deliver enterprise-grade data transfer speeds, Zetta.net allows MSPs to offer clients a backup and DR solution that can recover up to 5TB in 24 hours.
With plug-ins for SQL, Exchange, System State, NetApp, VMware, and Hyper-V, Zetta.net can be deployed as a DR resource to meet the range of customer needs. The platform is also compliant with the backup and DR requirements specified by numerous regulations, including HIPAA (Health Insurance Portability and Accountability Act) governing the health care sector to FINRA (Financial Industry Regulatory Authority) in the financial market, as well as ITAR (International Traffic in Arms Regulations), among others.
With Zetta.net’s verified backup and 24/7 customer support, MSPs can deliver a DR solution that will earn customers’ trust while opening up higher revenue stream without significant upfront investment. In any book, that’s called a win-win. Find out how partnering with Zetta.net helps grow your managed service provider business.